AMMON HANNEMANN - Your Advocate for AHA + HOPER
Win More Business
One Strategy 3 growth lanes
Build Relationships
Why Partners Like It
Helps more buyers qualify
Reduces fallout and concessions
Speeds up sales
Creates a clear referral reason
Realtor Use
Stalled or price-sensitive listings
Buyers close but short on cash or qualification
FHA listing differentiator
Builder Use
Reduce reliance on full 6% concessions
Save deals with cash-short buyers
Position as a preferred lender solution
Converting More Leads
Buyers Aren’t Stuck on Rate — They’re Stuck on Structure
How LOs Win More Conversations
Lead with problem-solving
Identify the real blocker
Match the solution
Offer a review, not pressure
Simple Explanation Script:
“We may have a program that can help cover most of the costs holding you back — whether that’s cash to close or certain debts impacting qualification.”
You don’t sell the program — you match it to the problem.
Refinance
Create Value Now Homeowners Are Waiting for a Reason HOPER creates refi value even before rates drop.
Strategy
Use homeowner value reviews
Target 6.5–7%+ rates and DPA second liens
Improve overall structure: payment, debt, stability
Talk Track:
“We’re reviewing homeowners to see if there’s a way to improve your overall position, even if rates haven’t dropped yet. If it makes sense, I’ll show you the total value you may qualify for.”
GO TO HOPER CALCULATOR AND GENERATE CUSTOM PROPSOSAL TO SEND TO BORROWER
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